“Most software today is very much like an Egyptian pyramid with millions of bricks piled on top of each other, with no structural integrity, but just done by brute force and thousands of slaves.”

– Alan Kay

Since Amazon Web Services came onto the scene blazing the trail for infrastructure that can be deployed via scripting not stacked and wired, it has opened up many new possibilities and capabilities. Marry that with the fact that you are now billed for your infrastructure by the hour, minute, second, transaction or kilobyte - many new capabilities become possible and others become cost effective.

We have been designing and developing software deployed in the cloud for 10+ years. And more generally we have expertise that goes back 30 years. We have carried on what worked before and shed practices that are no longer productive. This introduces a multiplier effect whereby we leverage practices that have worked for many years and continue to work combined with new practices that have emerged in recent years.

This allows us to cost effectively iterate on and develop innovative solutions that exceed our customers needs. We architect our solutions such that we minimize work effort, maximize productivity and reduce time to market.